Authorized distributor · Schneider · Yaskawa · Rittal · 150+ lines

A distributor that reads your machines before it quotes your parts.

Standard Electric Supply Co. is a $136M industrial electrical distributor with seventeen locations across the Midwest. We built an AI engine that studies every OEM in our territory — their machines, their automation categories, their spec sheets — so our reps walk into meetings already prepared.

$136M
annual revenue
17
branch locations
150+
manufacturer lines
The Problem

Most distributors sell a catalog. We wanted to sell engineering.

Hundreds of packaging, processing, and material handling OEMs in Illinois and Indiana run on Schneider, Yaskawa, and Rittal components. Most hear from reps who know names, not machines.

Generic outreach gets ignored. High-fit prospects go undetected. Reps walk into meetings cold. We decided that was no longer the default at Standard Electric.

The Shift

From “we carry Schneider” to “we studied your products.”

For every OEM in our territory our AI engine researches what they manufacture, identifies the automation categories their machines require, and maps Schneider, Yaskawa, and Rittal products to their specific product lines.

By the time a rep picks up the phone, the homework is done — the spec sheets read, the product families matched, the engineering rationale written. We show up prepared.

How we work

Six steps. Fully AI-driven.

From ingesting our transaction history to producing print-ready prospect briefs — every step is structured, auditable, and built for sales reps, not analysts.

  1. 01

    Learn

    Ingest three years of Schneider, Yaskawa, and Rittal transaction history. Map purchases by customer. Build a profile of our best OEM accounts.

  2. 02

    Discover

    Find every packaging and processing OEM in Illinois and Indiana that matches our best-customer profile and isn't already buying from us.

  3. 03

    Research

    Read each OEM's website, spec sheets, and job postings. Extract machine types, product lines, and published automation specs.

  4. 04

    Match

    Map each OEM's products against Schneider, Yaskawa, and Rittal at the product-family level with spec rationale and engineering context.

  5. 05

    Generate

    Produce a branded, print-ready brief for every qualified prospect with confidence indicators and application engineering rationale.

  6. 06

    Wallet Share

    Run the same engine on our existing customers. Identify accounts buying VFDs but not PLCs, even though their machines need both.

Where our reps start the day

Day one in the portal.

Two surfaces. Both built around a single idea: walk into every meeting sounding like we spent a day studying the prospect's machines.

Dashboard

Every OEM in the territory, tiered.

Our reps log in and see OEMs across Illinois and Indiana, tiered by intelligence depth. Click a case packer manufacturer and see every machine model with Schneider, Yaskawa, and Rittal product-family matches, spec ranges, and engineering rationale. One click generates a 4–6 page branded PDF with conversation starters.

On-Demand

Any company. 8 minutes to a brief.

A rep types any company name. The AI researches it in real time — reads the website, extracts product lines, matches against all three manufacturer portfolios. Brief ready in under eight minutes. They print it, mail it, and walk into the meeting with work no one else has done.

Wallet share

The revenue already sitting inside our existing accounts.

The same intelligence engine profiles our existing OEM customers and compares what they buy against what their machines actually need. New OEM accounts take 6–12 months to win. Wallet share converts in weeks. It's how we serve customers better over time — not just more of them.

Customer X — gap analysis$127K / yr

Yaskawa VFDsmatched$127,000
Schneider PLCsgap$0
Rittal enclosuresgap$0
Motor controlsunder$14,200

Buys $127K/yr in Yaskawa VFDs but $0 in Schneider PLCs or Rittal enclosures — products their machines clearly need.

Talk to a rep

Put a Standard Electric rep in your schedule.

Twenty minutes. We'll walk through a prospect brief on your company, review the automation categories your machines call for, and map what we carry against what you build.

  • 17 branches across the Midwest with local inventory.
  • Authorized distributor for Schneider, Yaskawa, and Rittal.
  • Application engineering on staff, not on a phone tree.