Standard Electric Supply Co. is a $136M industrial electrical distributor with seventeen locations across the Midwest. We built an AI engine that studies every OEM in our territory — their machines, their automation categories, their spec sheets — so our reps walk into meetings already prepared.
Hundreds of packaging, processing, and material handling OEMs in Illinois and Indiana run on Schneider, Yaskawa, and Rittal components. Most hear from reps who know names, not machines.
Generic outreach gets ignored. High-fit prospects go undetected. Reps walk into meetings cold. We decided that was no longer the default at Standard Electric.
For every OEM in our territory our AI engine researches what they manufacture, identifies the automation categories their machines require, and maps Schneider, Yaskawa, and Rittal products to their specific product lines.
By the time a rep picks up the phone, the homework is done — the spec sheets read, the product families matched, the engineering rationale written. We show up prepared.
From ingesting our transaction history to producing print-ready prospect briefs — every step is structured, auditable, and built for sales reps, not analysts.
Ingest three years of Schneider, Yaskawa, and Rittal transaction history. Map purchases by customer. Build a profile of our best OEM accounts.
Find every packaging and processing OEM in Illinois and Indiana that matches our best-customer profile and isn't already buying from us.
Read each OEM's website, spec sheets, and job postings. Extract machine types, product lines, and published automation specs.
Map each OEM's products against Schneider, Yaskawa, and Rittal at the product-family level with spec rationale and engineering context.
Produce a branded, print-ready brief for every qualified prospect with confidence indicators and application engineering rationale.
Run the same engine on our existing customers. Identify accounts buying VFDs but not PLCs, even though their machines need both.
Two surfaces. Both built around a single idea: walk into every meeting sounding like we spent a day studying the prospect's machines.
Our reps log in and see OEMs across Illinois and Indiana, tiered by intelligence depth. Click a case packer manufacturer and see every machine model with Schneider, Yaskawa, and Rittal product-family matches, spec ranges, and engineering rationale. One click generates a 4–6 page branded PDF with conversation starters.
A rep types any company name. The AI researches it in real time — reads the website, extracts product lines, matches against all three manufacturer portfolios. Brief ready in under eight minutes. They print it, mail it, and walk into the meeting with work no one else has done.
The same intelligence engine profiles our existing OEM customers and compares what they buy against what their machines actually need. New OEM accounts take 6–12 months to win. Wallet share converts in weeks. It's how we serve customers better over time — not just more of them.
Buys $127K/yr in Yaskawa VFDs but $0 in Schneider PLCs or Rittal enclosures — products their machines clearly need.
Twenty minutes. We'll walk through a prospect brief on your company, review the automation categories your machines call for, and map what we carry against what you build.